In 2011 the world’s leading search engines came together. They created a standardized way for web page data to be structured. It gave birth to an initiative called Schema.org. If you want to drive targeted traffic from Google, it really pays to use Schema structured data across your site. What Is Structured Data? Structured data organizes the essential […]

There’s an old saying: “Time is money.” But for SEO it’s probably better to say: “Load time is money.” Why? Because every extra second it takes for your site to load you’re losing customers. Website speed is not just a ranking factor for your customers, it’s also a confirmed Google ranking factor and Google don’t confirm many

In the last lesson I showed you that slow sites lose money. But how much money is your site losing? Well: You’re about to find out. Enter Google’s new tool… How To Estimate Profit Loss Think With Google is a new mobile initiative. As a tool, it tests your site speed on mobile devices. It then compares your

Google is a speed demon. They’re pretty open about how they favour fast websites. And if you have ever read the “How Google Works” book you’ll know just how obsessed Google are with speed. Why? Because they know the longer a user sees a symbol like this: The more likely they are to leave a page. That’s why they created Google Page

Let’s face it: The world has gone mobile. Since 2015, Google has received more daily searches on mobile than desktop. That’s why in 2018 Google made a big change in how they do things:  They became a mobile-first platform. Which is why the first test we’re going to run will look to see if your site is mobile-friendly. What Is

This has been a pretty busy week to say the least! And at this stage you should have started to build your castle on a solid foundation of rock- You setup Google Analytics for SEO success You unlocked the benefits of Google Search Console You got setup with Bing You are monitoring uptime with UptimeRobot

Below are the on page SEO ranking factors you need to pay the closest attention to. All of these factors either: Directly influence your page Impact a factor that does affect your page I’ve left out anything you could consider not actionable, or outside of your control. I’m also going to share the five most important

On-page SEO is one of the most overlooked (but vitally important) parts of an effective SEO strategy. It forms the foundation of good SEO and can make or break your website’s performance. Without it, all of the other tactics you implement are a waste of time. And, here’s the kicker…On page SEO is… Free to do

One of the quickest and easiest ways to take care of a lot of the basics of on page SEO is with a plugin. For years, I relied on Yoast Premium to do that but recently I ditched the expense in favour of the free Rank Math plugin. In comparison to Yoast, it’s: Faster Easier More intuitive

“Listening” to the web is an important skill. By setting up brand-focused alerts you can find lots of opportunities for: Link building Networking Guest posts Improved security Without needing to do any research at all.In fact, we’ll be using these alerts in our link building strategy later because they provide an endless stream of link building prospects.