In the last lesson, we generated a list of target keywords and categorised them. Now we are going to look at the type of content you can use to bring them to life. There are 9 content frameworks I like to use depending on the topic or keyword. (More on that in a second.) They are: List post […]

Today is the final day of your spot check audit. We’ve used manual review and the power of observation to find and document problems across our site. Now: We’re going to perform one last audit. This will scan your entire site for any remaining issues and complete our action plan to get your site SEO ready. AGAIN: Do not

HTTPS is a confirmed ranking signal. In Google’s own words: We’re starting to use HTTPS as a ranking signal […] we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.. Google This means: If you don’t have SSL, you need it If you do have SSL, you need

Now we have finished fixing all of the problems found in your manual reviews, it’s time to fix all the problems found from your site scan. These are the ones you found back in this lesson. Where you used either: Ahrefs SEMRush Website Auditor To find any outstanding errors you need to fix. If you missed that step

You already know that a one second delay in website speed decreases conversions by 7%? But what does that actually mean? According to Google, if I increased my website speed by 1x second…  …I would make an extra $28,464 per year! But why does that happen? Because: Google has CONFIRMED it’s ranking factor 40% of users will abandon a website that

If you want to get Google on your side… Rich snippets are a good place to start. They can: Attract more attention to your page Increase your click-through rate (CTR) Drive more traffic Rich snippets are best understood visually, so let me show you what what I mean. Here’s a “standard” snippet for the term Ahrefs

Today we’re going to get your site social media ready. Using RankMath we’ll: Fix any open graph data issues Add the latest social markup That might sound complicated… But it’s not. RankMath makes it so easy your great-Grandmother could do it. Let’s get started… How To Add Social Markup With RankMath Open RankMath in your

Today we’re going to start fixing your site’s problems. First up: Your user experience. We need to fix bad first impressions as soon as possible. Why? Because happy users equal higher rankings. The quicker and easier your site is to use, the happier your users (and Google) are going to be. Step #1: Pass The Google Mobile-Friendly

All ranking factors are created to achieve one thing: A better user experience. Google wants its users to land on sites that are: Functional Easy to use Informational If your site can’t offer that, then… Don’t let the door hit you on the way out. Today, we’re going to audit your site’s user experience to

SEOs can’t afford to ignore social media. It helps your content spread like wildfire which in turn, creates the signals that Google are looking for while helping you reach a new audience that may link to you! To maximize the effect of that, we need to make sure our content loads and displays correctly and