Author name: Chinese

Here we’re going to answer the question: What makes excellent content? There is a huge chasm between excellent and bad content. You’ve definitely felt the satisfaction of clicking onto a good piece of content. And… You’ve definitely felt the bitter disappointment of clicking onto a bad piece.  But what is it exactly that separates the two? What makes it good […]

Your final strategy should consist of: 1x main keyword 3-4x supporting pieces of content 1x ego bait post Here’s what I created for my drone photography topic: And what I created for my racing drone topic: If you DON’T have all these pieces in place, go back through the modules and repeat the steps until

Supporting content is VERY important. It will: Improve authority Increase relevancy Engage users Create internal link opportunities Create link building opportunities  But you need to create supporting content strategically. Let’s look at how… How To Select Supporting Content Pieces Supporting content is anything that relates to your target keyword.  They’re standalone published pieces that provide depth to the topic on your

Up until now we’ve only looked at content in theory. You’ve: Decided on which topics to focus on Selected which keywords to target Seen the 9x content frameworks Now it’s time to come up with some concrete content ideas. We’re going to: Pick some target keywords Review the SERPs Understand the intent Choose a content framework

On the [6] FINAL STRATEGY tab, it’s likely you have hundreds of keywords, many of which are irrelevant in terms of: Intent Difficulty Search volume Up till now, you’ve been spoilt with automation but it’s time to roll up your sleeves and use the computer between your ears to select the final topics and keywords to attack.

Now you have 2-3 core focus topics chosen… I am going to show you how to expand on that list of core topics with related topics. For example: I have chosen “Drone Photography” as one of my core topics to investigate, but that also crosses over into topics like “Camera Drones”. So I am going to show you

Phew! You’ve done the hard bit. The only thing left to do this week is to add the internal links to your content. This will connect your main content and the supporting pieces and it’ll also give a huge boost to our overall SEO efforts. Why Is Internal Link Building Important? Internal links give you control over

You’ve worked hard. You’ve researched. You’ve written. You’ve optimized. Now, you’re ready to publish. But before you do I want to discuss the best way to approach it. Content Breakdown: This Is The Best FPV Racing Drone Let’s first break down an example piece of content. This is the main piece I’ll publish on my drone site to

Well done! You’ve done everything in your power to set yourself up for SEO success. How does it feel? At this point you should have: Written and published your main piece & supporting pieces of content! If you haven’t done that yet, go and do it now because you cannot continue until you have. You have a

The question we’re going to answer here is: Specifically… You’re going to decide which keywords are really worth your time. Then, you’re going to put them in order of priority. Here’s how… Eliminate Any Obvious Losers After using The Power of Observation to look at: Your keywords Current SERPs You can probably see some clear losers. These will likely be the